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Road Trip Route 66

PROJECT SUMMARY

What does Route 66 stir in you? The rebirth of the Santa Fe Trail? Steinbeck’s idea of the Mother Road that put thousands back to work connecting Chicago, Los Angeles and thousands of small communities that offered cold drinks, gas and diversions for red-eyed travelers? Or is it a legacy of lost freedom swept away by the need for superhighways?

If you ask Propaganda3 and Detour Art, Road Trip 66 is an easy to use application for your iPhone that combines the original route, signage and relics into a journey that disappeared over a generation ago. Road Trip 66 is a GPS enabled and searchable app that you explore mile by mile with the top down, the radio on and the wind of an easier time in your hair.

CLIENT

AGENCY

  • Propaganda3

PROJECT ROLE

  • Design
  • Development

TOOLS

  • Objective-C