We do a lot of work Outside-the-Bell. Butter-fy Yourself is a great example. Butter-fy is a Facebook app that allows you to choose a pic and turn it into a butter sculpture. A genuine, State Fair, ribbon winning butter sculpture.
Choose or upload a pic. Choose a theme like Princess, Hippie, or Butter of Liberty. Align the
picture and make it look good. Then decide how to post it. Butterfy Yourself is the creation of the Midwest Dairy Association, Fleishman-Hillard and P3. It's a way to spread the message of butter. Butter isn't an easy story to tell. The Team did it. We did it by doing what we do. We look into the unknown, smile in anticipation and make the uncharted a place where others feel comfortable.